We create apparel for many functions (like a swimsuit that deters aquatic predators)

Iterapta (n): Fit for the journey ahead

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We create apparel for many functions (like a swimsuit that deters aquatic predators)

Practical and fun products for this journey of life

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Collections

Antique Map Collection
From an original 18th century Caribbean map in our collection- gear designed...

Antique Map Collection
Apex Predator Collection
Our orignal top quality gear, inspired by warning patterns on lionfish and...

Apex Predator Collection
DON'T DIE GEAR CO
Gear for the Detour. Built to endure, designed to adapt, and curated...

DON'T DIE GEAR CO
New Arrivals

New Arrivals
Ocean Adventure
Swim, Surf and Dive

Ocean Adventure
Oshen
Welcome to Oshen, for women who surf both water & energy. Each...

Oshen
SOS
Quirky, ironic and fun things: browse, buy and use at risk.

SOS
UNFILTERED COTTON
HEY YOU! YOUR PLAIN GEAR IS A CRY FOR HELP. ...

UNFILTERED COTTON